What is the 'art Gatling gun' mistake and why should artists avoid it?

The ‘art Gatling gun’ is when you just spray finished pieces at people endlessly on social media with nothing else—no context, no story, no personality. It’s exactly what a gallery would never do. Nobody walks into an art gallery and gets machine-gunned with canvases; they get a conversation. Social media marketing is meant to be a conversation. People need to get to know you as a person, not just see your portfolio on repeat. Mix in your story, your process, who you are, and what inspires you. The programming is who you are; your art is the commercials.

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Asked by general teaching · Answered by Patrick (inferred) · art-marketing-podcast · 2026-07-27