What should I focus on in 2021 to grow my art business?

Get after it. Take some time off to recharge, then in January, get after it. Focus on lead generation—building your email list and growing your following. Stay consistent with your marketing: email regularly, post on social, go live, do live art shows. Iterate on your business: test new content, try new niches, learn what resonates with your audience. Merchandise your products. Master video. Prepare for Q4 all year long. Remember, the people who are killing it now put in the work for the last three, five, or more years. It’s a long game. One step at a time, one day at a time. Stay open-minded, positive, and keep learning. Compound your efforts and you’ll be in a great spot.

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Asked by an artist planning for the new year · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2021-01-05