What is 'unboxing' and how can I use it in my marketing?

Unboxing is a phenomenon where people create videos slowly opening a new product and narrating the process. These videos are hugely popular because people love the unveiling ceremony—seeing something revealed for the first time. You can borrow this concept for your art marketing. For example, in a contest video, show your print wrapped up under a Christmas tree with wrapping paper, bow, and card, then unwrap it on camera so viewers see the unveiling. This is incredibly compelling because it creates an emotional connection and helps people visualize the complete gift-giving experience. You don’t need professional equipment—shoot it selfie-style with your smartphone.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25