What are some creative ways to use giveaways in different situations?

Giveaways are incredibly versatile. You can run them to announce you’re open for business, on a whim to celebrate Friday, to promote a new series or product launch, to celebrate an award or press feature, or at in-person shows with a fishbowl while also offering online entry to your email list. You can ask for different actions—email addresses, social media engagement, or multiple actions for bigger prizes. Put QR codes on your car or in locations where your art hangs. Use door hangers in new developments. The key is that giveaways work online, offline, or in hybrid combinations.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-16