What's the biggest mistake artists make when building their website?

Artists treat their website like a blank canvas for composition, adding fonts, colors, slideshows, walls of text, and visual noise. This is your creative gifting becoming your Achilles heel. Your website should look like a modern art gallery—minimalist, monochromatic walls, art prominently displayed, simple product information, and clear pricing with easy checkout. Everything online should mimic what works offline. When visitors see a gallery-style experience, they instantly understand what to do because they’ve been in galleries before.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-07-24