What Instagram content formats should I be using right now?

Incorporate more carousel posts into your content mix. Carousels are currently getting exceptional reach, sometimes even outperforming Reels, which is notable. While Reels remain important, carousels offer an under-utilized opportunity for growth right now. Also include behind-the-scenes content, work-in-progress shots, and live broadcasts from your studio space. Mix up your formats rather than relying on just one type of post. There are software tools available that can help auto-generate and create carousel content, making the process more efficient.

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Asked by artists wanting to grow their Instagram · Answered by Patrick Shanahan · art-marketing-podcast · 2025-03-12