Should I worry about constant changes to social media platforms like Instagram and TikTok?

No, you should not stress about platform changes in the slightest. Every platform will make tweaks and changes, but that’s down in the weeds. Stay focused at the high level: Is Instagram still a visual platform? Yes. Do they still have attention? Yes. Is it still driving business results? Yes. Are the tiny tweaks something to worry about? Absolutely not. People love to dwell on things that don’t matter. Focus on consistent marketing and what you can control - your input, effort, and the force you’re adding to your marketing on platforms that are still working. Instagram remains phenomenal for art marketing.

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Asked by an artist concerned about social media changes · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-22