What content should I be creating now that my website launch and giveaway are complete?

Focus on three things: First, get comfortable creating consistent content—work-in-progress videos, talking about your process and inspiration, showing yourself in front of the camera discussing your work. Second, follow your marketing calendar to know when promotional content is needed versus when to send ‘romanizing’ emails (studio tours, personal stories, process discussions, new work announcements). Third, mix promotional content with personal content. When you’re running a sale, create videos of yourself explaining the promotion, showing the work, and inviting questions. Fill the gaps between promotions with authentic content about your creative life, commissions you’re working on, and behind-the-scenes glimpses. The goal is to insert yourself into the content mix—your face and voice alongside beautiful images of your work.

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Asked by an artist who just completed their website launch · Answered by Juan · Office Hours · 2026-05-12