What percentage of my revenue should come from channels I own versus channels I don't control?

Aim for roughly 80 percent or more of your revenue from channels you own and control—your website, email list, your own gallery, direct collector relationships. The remaining 20 percent can come from third parties like galleries or shows, but only if those channels are performing well and you’re not sacrificing time that should go into your owned channels. Never build third-party sales in place of building what you own; treat indirect channels as supplemental gravy, not your foundation.

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Asked by implied audience question · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-25