How can I use samples effectively when delivering art to a client's home or office?

When you hand-deliver a piece, bring additional samples in your car—other media types, other images, and even a printed catalog. There are major upsell opportunities in these moments. Clients who see your work in person, touch the materials, and visualize other pieces in their space often buy more on the spot. Some artists have turned a single original delivery into four or five additional sales just by being prepared. Even if they don’t buy immediately, you’ve educated them on your offerings, making future sales much easier.

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Asked by general teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-08