How should I audit and adjust my pricing before Q4?

Now is the time to audit your price range and ensure you have options spanning from low-priced items (under $100) to mid-range to premium ($1,000+). Mathematically, having this range means you’ll acquire more customers. Crucially, make sure you have non-wall-art products in your lineup—smaller gifts, corporate gifts, stocking stuffers, and impulse buys. These items are very important for holiday sales. It takes time to get vendors in place and know what you’ll be able to sell, so start working on this now if you don’t already have these options available.

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Asked by teaching context · Answered by Patrick Shanahan · art-marketing-podcast · 2025-07-23