Should I include a call-to-action or link in my social media posts, and if so, when?

Yes, include a call-to-action, but be strategic about when and how. Not every post needs a hard sell or a product link. For behind-the-scenes content, educational posts, or storytelling, the call-to-action might simply be “tell me what you think” or “share your experience”—engagement-focused, not sales-focused. But when you post content tied to a specific piece of work—a stunning location, a finished painting, a popular print—absolutely include a call-to-action directing people to your website. For example: “Loved this waterfall? Check out my print of it in the [category name] gallery—link in bio.” You can say it on camera in the video, or add it as text overlay or in the caption. Varying your CTAs (some for engagement, some for sales, some for education) keeps your feed balanced and authentic while still guiding interested viewers toward a purchase when the moment is right.

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Asked by a photographer asking about CTAs · Answered by Juan (One) · Office Hours · 2026-03-19