Why do generic website builders often fail to generate art sales?

Generic website builders aren’t designed for selling art. They give a poor customer experience, fall below the industry standard set by professional art sellers, and don’t showcase or sell artwork effectively. In an age where customer experience is everything, using a generic tool is like trying to dig a swimming pool with a spoon instead of a tractor—it’s the wrong tool for the job. When artists switch to a purpose-built art sales website, they typically see their sales increase or start making sales for the first time, because they’re finally giving buyers a proper, professional experience.

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Asked by an artist using a generic website builder · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-24