What type of email content should I send to engage my audience beyond promotions?

Share your process, behind-the-scenes updates, personal stories, and what’s currently happening in your creative journey. For example, if you’re developing a new product like a journal, share updates on the design process, the inspiration behind it, and your excitement about the project. This kind of content helps your audience feel connected to you as a person and invested in your creative journey. It provides genuine value beyond just ‘buy this,’ and keeps you top-of-mind in a positive, engaging way.

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Asked by an artist planning newsletter content · Answered by Mili ASF · art-marketing-101 · 2026-06-26