What should I know about selling to teenage customers?

When selling to teenage girls, remember that while they may be your fans and the ones discovering you, their parents (usually moms) are actually making the purchase and writing the checks. This demographic has significant disposable income through their parents. Market to both audiences: the teenagers through trendy social content and accessible price points, and the parents through your professional presence and trustworthiness. Your email list will often contain the parents’ email addresses even though the teen is the fan. Understanding this dynamic is crucial - make the teens want your art, but make the parents comfortable buying it.

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Asked by an artist whose work appeals to teenage girls · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-15