What's an innovative way to run a physical gallery or retail space without keeping inventory?

Consider a showroom model where you display the work but don’t keep inventory on site. Customers can see pieces in person, but when they purchase, the order is placed through your online system and the piece ships directly to them—they never take it from the store. This eliminates the need to maintain inventory in the physical space, reduces overhead, and simplifies operations. You could even do this with originals for international buyers or higher-value pieces. It combines the benefit of in-person viewing with the convenience of automated fulfillment.

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Asked by discussion of alternative gallery models · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20