Does the size of an account or community matter for giveaway success?

Account size doesn’t matter as much as you’d think. You don’t need hundreds of customers or Kim Kardashian-level attention to win. Sometimes you do better with an account that has 1,000 followers than one with 10 million—it all depends. Don’t worry about size. If it looks like a decent-sized community (a couple hundred followers up to millions), put it on your list. Usually, the bigger the account, the harder it is to get them to respond, so there’s a trade-off. Don’t get hung up on this or spend time overanalyzing. Do a quick sniff test—if it looks like a robust community, small or large, contact them. Absolutely go after some big accounts too, because you never know who might say yes.

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Asked by teaching content · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-23