Can artists outside of North America use print-on-demand services effectively?

Yes, absolutely. You can be anywhere in the world and make this work. The key is understanding that the largest printers—the ones buying ink by the barrel—also get the best shipping rates from carriers like FedEx, DHL, and UPS because they’re doing $50-100 million in annual volume. So even if you’re based in the UK or elsewhere, you could have your business serve the North American market (the largest art-selling market in the world) with reasonable shipping because of those negotiated rates. Many international artists bifurcate their business: North American orders go through one printer, European orders through another. The beauty of the internet flattening the world is that you can sell anywhere. Given that you’ll be selling for the rest of your life, why not have access to every market possible? You’re not geographically limited anymore, so take advantage of that strategic positioning.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-08-26