How do I move attention from one platform to another?

Start by auditing all your marketing channels—list everything you have: email list, Instagram, Facebook, YouTube, mailing list, etc. Then commit to regularly encouraging people to move from one channel to another. For example, in an email to your subscribers, add a P.S. at the end inviting them to follow you on Instagram to see behind-the-scenes content. Or post on Facebook encouraging people to join your email list. The key is being intentional about this at least once per week, measuring the results loosely, and making it a consistent practice throughout the year.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29