Is it realistic to expect people to buy art online without any conversation or interaction?

No, that’s a completely incorrect premise. Many artists think people will search online, find a piece, and immediately buy it without any dialogue—but that almost never happens. The higher the price point, the more buyers want communication. They want to ask questions via email or phone before parting with $1,500, $2,500, or $10,000. People don’t just upload to online galleries and sit back waiting for sales. Art buying involves interaction and relationship building. The idea that you can post work and magically get sales in the middle of the night without any customer interaction is a myth that underpins failed strategies.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-29