What are the basic requirements for running an art business?

The basics are: (1) Have your art up on a website that you own and control—not just relying on marketplaces or galleries. A website was important 20 years ago, is important now, and will be important 20 years from now. (2) Be actively engaged in marketing by running sales and marketing campaigns consistently. There’s no business on the planet that doesn’t run sales and marketing campaigns. These fundamentals apply regardless of which platform or tools you use.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05