How can I target high-net-worth buyers in my area?

Focus on getting your work into spaces where affluent people naturally spend time. This includes high-end hotels, upscale restaurants, private airport terminals (FBOs), and luxury developments. The key is not to be intimidated—simply show up with your work and make it easy for them to say yes. When approaching these venues, bring a portfolio of existing prestigious placements to build credibility. Offer to provide the artwork, handle the installation, and rotate pieces regularly. For private airports (FBOs) serving wealthy areas, physically visit with your work and offer to hang pieces at no cost to them. These are essentially targeted advertisements to people with the financial means to purchase art. The exposure and brand association is worth far more than any commission you might pay a gallery. When someone is paying premium prices for accommodations or services, they likely have the means to invest in art.

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Asked by an artist in an upscale area · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-14