Why do I need a range of pricing in my product lineup?

You need a range of pricing because your fans, followers, and potential buyers fall into a socioeconomic bell curve—from low income to middle class to high net worth individuals. To maximize return on investment from your marketing, you must have pricing that speaks to each portion of that curve. This means offering work under $100, from $100-$1,000, over $1,000, and even into several thousand dollars. Without this range, you’ll market to people who can’t afford your work right now and lose them forever, or miss high-end buyers who only get excited about prestige purchases.

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Asked by an artist wondering about price structure · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-06