How should I think about my email list to maintain its effectiveness?

Think of your email list like a garden - it needs tending, care, and TLC (tender loving care). Just like a garden needs to be watered, pruned, and weeded, your email list needs consistent attention and nurturing. If you give it that care and attention, it will continue to perform for the rest of your art-selling career. Email remains one of the most important channels for revenue generation, and treating it with this gardening mindset ensures it stays healthy and productive over time.

---

Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-07