How do I overcome procrastination and actually launch my art business?

Recognize that the clog in your drain is psychological, not tactical. You’re likely waiting for perfect conditions, complete knowledge, or external validation before starting—none of which will come. The solution is to take whatever work you have, get physical samples made of your finished products, and immediately attempt to sell them to real people (not family or friends). This could mean setting up at a local market, showing pieces at a coffee shop, or listing them for sale and promoting them. The act of attempting to sell will give you the feedback and momentum you need. Waiting to feel ready is a trap—start imperfectly and learn as you go.

---

Asked by an artist struggling to launch their business · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-25