Should I include my website URL as text in my Instagram Reels?

No. When you put a link in text form on a Reel, it’s not clickable, so it serves no functional purpose. It also clutters the visual and takes up valuable space. Instead, simply say ‘visit the link in bio’ as your call to action. That’s cleaner, easier to read, and actually actionable—viewers know exactly what to do. No one will remember a typed-out URL, especially for a new business, and every touchpoint with your brand already includes a way to reach your website, so there’s no need to display the full URL in the video.

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Asked by an artist’s husband managing the website · Answered by Juan · Office Hours · 2026-07-28