I feel silly posting non-art content like behind-the-scenes or personal moments. Should I do it anyway?

Yes, absolutely. Silly, personal, and authentic content is what builds connection. People don’t just want to see finished art—they want to know the artist. Sharing your personality, your process, even funny mistakes, makes you relatable and memorable. Some of the most successful people on social media are those who are unapologetically themselves. Being ‘silly’ also makes content creation more enjoyable for you, which means you’ll stay consistent. And consistency is what grows your audience and drives sales over time.

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Asked by an artist overthinking their content · Answered by Art Storefronts team member (Indra) · art-marketing-101 · 2026-07-20