How can I use giveaways strategically without devaluing my work?

View giveaways not as giving away art, but as advertising spend. Every business must advertise – it’s a cost of doing business. When you give away prints strategically (to nonprofits, influencers, or as prizes), you’re getting your work onto walls and into conversations. A twenty-dollar print giveaway is cheaper than most advertising and can return multiples in future sales, referrals, and exposure. The key is doing it systematically and tracking where the giveaways go. That person with your work on their wall becomes a walking advertisement and a potential future customer as their budget grows.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2024-11-08