Should I post about upcoming shows or exhibitions before they're live?

Yes, absolutely start teasing upcoming shows or exhibitions before they go live. You don’t need to wait until everything is finalized. Begin telling your audience you’ve been working on something big, that you’re about to announce a gallery exhibition, and gradually give away details. This builds anticipation and ensures you already have eyes on the event before it launches. Starting promotion early—even if there might be delays—is better than waiting. It’s also a great way to create engaging content and keep your audience interested. Think of it as warming up your audience so they’re primed and ready when the show actually opens, rather than trying to generate all the interest after the fact.

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Asked by an artist preparing for a gallery exhibition · Answered by Indra · Office Hours · 2026-06-25