Why do artists keep switching between different websites and platforms?

There’s a disturbing pattern of artists hopping around like frogs from one lily pad to another—trying different websites, marketplaces, galleries, shows, then moving to another website. They keep switching platforms instead of addressing the real issue: taking responsibility and treating their art like an actual business. The problem isn’t the platform; it’s the lack of consistent marketing effort. Artists avoid the one thing that will actually move the needle—doing the hard work of marketing consistently—and instead keep looking for a magic solution that doesn’t exist.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05