What are the main options for targeting cold traffic on Facebook and Instagram?

There are three primary approaches: First, interest targeting—showing ads to people who have expressed interest in relevant topics like landscape photography. Second, page-like targeting—showing ads to people who like certain pages, such as famous artists’ pages in your genre (though not all pages are available for targeting). Third, lookalike audiences—uploading an audience you’ve created (like past purchasers) and having the platform find new people who share similar characteristics. Each method has different levels of precision and waste.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-30