How should I use Instagram Story Highlights effectively?

Story Highlights function like the header navigation menu of your website—they allow visitors to quickly dive into different areas of your content. Organize them by themes that matter to your audience and your niche. For example, if you paint Italian locations, create highlights for each region or city (Rome, Venice, Tuscany, Amalfi Coast, etc.). Also include a highlight dedicated to customer feedback and testimonials. Photograph handwritten thank-you notes from customers, highlight key text, and post those along with photos of your work installed in customers’ homes. This social proof is powerful for new visitors and honors your existing customers. Think of Story Highlights as curated galleries that make your Instagram profile immediately navigable and compelling.

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Asked by an artist with well-organized location-based highlights · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30