Should I send a discount offer as the very first email to my list if I've never emailed them before?

No, do not make your first email to your list a salesy buy-my-art discount offer. That usually doesn’t work well. Instead, send some romance content first—updates about you, your studio, a new series, or share some of your imagery—with no ask to buy. Warm up your list. One great technique is to tease that a sale is coming in a P.S. at the end of a non-salesy email. For example, say something like, ‘The holidays are coming. I don’t discount often, but when I do, it’s around the holidays. Stay tuned for future emails.’ Send a few emails like this in the month before your sale. You’re priming the pump and making people aware a sale is on the horizon, without being pushy. This builds anticipation and trust before you ever ask for the sale.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14