Why should I run a giveaway at in-person events?

A giveaway multiplies email sign-ups by 2-3x compared to just asking people to join your newsletter. Without a giveaway, someone might intend to sign up but get distracted and forget. With a giveaway of an actual artwork piece, people won’t leave your booth until they’ve entered—it becomes the dealbreaker that ensures they take action. The investment of one piece generates a significantly larger, more engaged email list that becomes valuable for all your future marketing, especially during high-sales periods like holidays.

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Asked by an artist planning a booth strategy · Answered by Juan · Office Hours · 2026-07-30