Should I offer open editions, limited editions, or originals?

Limited editions work well for photography. The specific number is somewhat arbitrary, but choose something that feels valuable without being too abundant. For example, an edition of 12 provides enough scalability to make sales from one image multiple times without having to recreate the work, while maintaining scarcity. Larger editions like 50 or 100 can feel like too much inventory and may not command the same perceived value. The limited edition approach allows you to do the creative work once and benefit from it multiple times while preserving exclusivity.

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Asked by podcast host · Answered by Jonah Allen · art-marketing-podcast · 2023-07-28