Why is it important to maintain consistent marketing efforts throughout the year rather than just at certain times?

Marketing is like fitness - you can’t just work out for a few months and reach your goals permanently. You have to stay at it day in, day out, consistently all year long. If you want to achieve greatness in your art business, you have to commit and stick to your marketing practices throughout the entire year. This consistency is especially critical because the attention you build early in the year directly impacts your ability to sell during peak seasons like Q4. The amount of attention you have at the end of the year will be directly proportional to what your sales will be during those crucial selling periods.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29