I'm not very tech-savvy and the idea of running online sales is overwhelming. Can I still succeed?

Absolutely. Don’t let the tech stuff scare you or stop you from getting started. Nobody’s saying you have to do everything perfectly right out of the gate. You have to crawl before you walk, and walk before you run. Tackle what you can, use the resources you have, do the best you can, and get better incrementally. You’re playing the long game—you’ll presumably be selling your art for the rest of your life, so maintain that perspective and focus on stacking small wins. Each year you execute sales, you’ll gain knowledge that builds momentum for the next one. Literally 90% of success is just showing up and starting early enough, not leaving things until too late.

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Asked by an artist intimidated by technology · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13