What mindset trap keeps artists from building their direct business?

Many artists fall into the trap of thinking they can wait—that building a direct business is something they’ll do ‘in four months’ or ‘in six months’ like it’s a light switch they can flip on whenever convenient. This procrastination habit often means they’re ‘last in line’ for everything, always following the followers of the followers. These are the same artists who got crushed during the pandemic because they waited too long to build their direct business foundation. If your instinct is to wait again, recognize this pattern and break it. The opportunity is largest right now for early movers. Waiting means entering a more crowded market with worse results. Stop being last in line and start building your direct business today, not when it’s perfectly convenient or when everyone else has already done it.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2020-06-15