Should I include the retail value when promoting a giveaway?

Yes, absolutely. Always disclose the retail value of what people are entering to win. Knowing the prize is worth, say, $1,200 makes the giveaway far more compelling and interesting. It dramatically increases participation because people understand the true value of what they could win. This is a strong selling point that you should always communicate clearly in your giveaway promotions.

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Asked by a photographer running a market giveaway · Answered by Juan · Office Hours · 2026-06-30