How does offering multiple media types prevent me from losing sales?

Buyers and interior designers often have specific requirements based on the design style of a space. A modern office might need everything on metal, a hotel lobby might require all wood, a home might be decorated entirely in acrylic. If you only offer canvas and paper, you’ve eliminated yourself from consideration for these projects. By offering the full range—canvas, metal, acrylic, wood, and paper—you ensure you’re never ruled out due to missing a required medium. You’re expanding your potential market instead of shrinking it.

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Asked by general teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-08