What is the 'loop' tactic in art marketing and why is it valuable?

The ‘loop’ is a marketing tactic where you partner with an account, influencer, or community to give away your art or merchandise. You give something away, get something in return (typically email addresses or followers), announce the winner, and then run a sale to everyone who didn’t win. It’s valuable because it allows artists with small followings to get their work in front of thousands or even millions of people without leaving home, for just the cost of printing and shipping. It solves the chicken-and-egg problem for artists at any stage, from beginners to established sellers.

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Asked by teaching content · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-23