Why are online art sales so strong right now during the pandemic?

All of the demand that would normally happen at retail galleries and art shows throughout the year has moved online. Think about every gallery and every art show in the country—all that business is now happening on the internet. Additionally, people are spending more time at home than ever, which means more attention on their home environment. With no international travel, no expensive dinners or concerts, and more people working from home, consumers have both more disposable income and more motivation to invest in making their homes beautiful. New home sales are also surging as people leave cities and seek their own space, which means more demand for art to decorate those homes. This convergence of factors has created Black Friday-level sales volumes every week for artists selling online.

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Asked by artists wondering about current market conditions · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-14