I only have about 60 followers and ran a giveaway that got 3 subscribers. Is this a failure?

That’s actually excellent results for such a small audience. With 60 followers, getting 3 subscribers is above expectations—a typical good giveaway starts at 5+ subscribers, and many artists with 1,000 followers only get 2 subscribers. The recommended approach is to wait until you have 400-500 followers before running a giveaway, because by then you’ll have built better content and stronger connections with your audience, leading to 10-15 subscribers typically. But view your giveaway as valuable practice—you ran a successful strategy and generated leads. Now focus on what really matters: growing your audience first.

---

Asked by an artist new to email marketing with a small following · Answered by Juan · Office Hours · 2026-08-04