How can I add a call-to-action during my Instagram Live broadcast?

When you go live, leave a comment on your own stream, then put your finger over that comment and Instagram will let you pin it. This pinned comment stays visible throughout your entire broadcast and can contain any call-to-action you want. You could ask people to leave a comment, tell you where they’re from, vote on a title, follow your profile, learn about an upcoming in-person show, or find out about a new piece you’re releasing. It’s a really effective way to guide viewer action throughout the broadcast.

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Asked by synthesized teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2026-02-24