Should I use the Boost or Promote button on social media to get more reach?

Never use the boost or promote button. These features make false promises about reach and impressions but deliver poor results. They take your money, provide unqualified engagement from people unlikely to buy, and teach the algorithm that you’ll pay for reach. Once you start, it becomes a cycle of spending without real returns, and it’s nearly impossible to measure if you’re reaching genuine potential collectors or just random engagement. Avoid this entirely and focus on organic growth strategies instead.

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Asked by an artist who paid for social media promotion · Answered by Juan · Office Hours · 2026-07-30