What's the best strategy for negotiating commission rates for in-person art sales events?

Always start with the lowest percentage possible—begin by offering 10%. This gives you maximum negotiating room. If the host or venue says that’s too low, you can negotiate upward incrementally. Never open with 25% or you may end up at 45% or higher after negotiation. Establish 25% as your absolute ceiling. The key is to anchor the negotiation at a low number and only move up if necessary, protecting your profit margins.

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Asked by an artist negotiating event terms · Answered by Juan · Office Hours · 2026-05-14