How should I approach a larger content curator with around 500,000 followers?

For accounts with hundreds of thousands of followers, you need a stronger opener because they get many direct messages. Use your research to personalize your approach. For example, if you discover the curator loves cats, you might send something creative and memorable like: ‘Hey [Name]. I love your profile and all that you share. I’m inspired by it daily. How inspired? So inspired, in fact, in thanks for all that you do, I am prepared to come to your house and empty the kitty litter box for the rest of the year for free. That’s how much I love what you’re doing.’ This shows you did your homework, demonstrates creativity, and stands out from generic requests. The goal is to start a genuine conversation, then ask how you can provide value to help with what they’re doing.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19