Should I discount my art or photography?

Yes, discounting is a strategic incentive that drives sales in the art business. Successful artists and photographers making six figures or more all use discounting as part of their sales strategy. The key is to price your work appropriately from the start so that after a discount, you’re still making a profit margin you’re happy with. Discounting doesn’t devalue your work—it creates urgency and gives customers an incentive to take action. Think of it as a game: price higher initially, then offer strategic discounts during key selling periods like the fourth quarter, holidays, and special sales events.

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Asked by general art business topic · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-03