Is it too late for me to start marketing on social media if I have very few followers?

No, it’s actually the best time in years to start, even with few or zero followers. Because platforms like Instagram and Facebook now show your content to non-followers, your follower count matters far less than the quality and consistency of your posts. Someone starting today can have a post seen by thousands of people who’ve never heard of them. This was impossible just a few years ago. The algorithms reward engaging content, not just large followings. So starting from scratch is not a disadvantage—it’s an opportunity to build momentum in an environment designed to surface new, compelling content.

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Asked by an artist hesitant to start social media with a small following · Answered by Patrick Shanahan · art-marketing-podcast · 2024-03-08