Why are email newsletters particularly good for giveaway campaigns?

Email newsletters are still huge and exist around just about every topic imaginable. Printed merchandise or art giveaways in email newsletters are particularly effective because newsletter creators are constantly trying to get people to click and engage with their content. Having a simple block of text in their newsletter listing your giveaway is a home run for them—it’s easy to include and provides value to their subscribers. To approach them, find relevant newsletters, sign up, read a few emails to understand their style, and then simply hit reply to pitch your idea. It’s straightforward and newsletters are always looking for engaging content.

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Asked by teaching content · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-23